Sales enablement cards provide succinct facts about a product, its market and the competition. The classic format is a deck of nine 'battle' cards. These are used to refresh the memory before a sales meeting.
Informed Sauce has extended the concept to provide additional market intelligence to provide a complete service for sales staff, or external sales channels—distributors and resellers.
As there is a general move from point products to complex solutions, the need for more information at the finger-tips becomes a valuable aid to the sales process.