Customer Opportunities
Sales Enablement Cards
This card details the vertical sectors that can be targeted.
Target Sectors
Companies with large sales departments
- Geographically dispersed
- Largely field-based
- Routinely use mobile technology for information gathering
- Routinely use mobile technology for communicating with the company
- Expensive to bring them together for sales training, briefings
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Sector Needs
Companies that need to regularly interrupt the sales process to inform their sales teams
- Gather sales, marketing, product management together in a location for briefings
- Regular face-to-face sales meetings with sales teams
- Regular conference calls and other online meetings to inform sales teams
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Sales Channels
Companies that rely on third parties for their sales:
- resellers
- distributors
- systems integrators
- business partners
- service aggregators
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Your data can be presented as a bar chart.
Sectors
Sales by Channel
Opportunities
- Any company that has to regularly produce or update current paper-based or PDF-based sales tools
- Any company that struggles to meet their sales teams' expectation in terms of receiving up-to-date information to help them close more sales
- Any company that wishes to gain a competitive edge in terms of the way they arm their salespeople
- Any company that is looking for a more effective way to communicate with a large, geographically-dispersed salesforce or reseller channel and/or group of business partners
- Any company that recognises its current sales tools are not adequate for the job — take too long to produce, quickly become out-of-date, are not widely used, receive criticism or are a source of friction between Sales, Product/Service Management and Product/Service Marketing
Example potential early adopter industries
- Automotive parts suppliers
- Pharmaceutical suppliers
- ICT hardware suppliers
- Enterprise software vendors
- Managed services providers
- Utility services providers
Other potential users
- Automotive brands
- FMCG brands
- Creative services providers
- Technical services providers
- Hospitality services providers
- Clothing and retail brands