More Information
Sales Enablement Cards
This card can be used to carry essential information, or links to more details.
This links will take you to some general background reading on sales enablement:
- Read more on mobile sales enablement at Wikipedia.
- OpenView - 8 keys for an effective sales enablement program.
- Brainshark - What is Sales Enablement? 3 definitions that help tell the story.
- SiriusDecisions - What Is Sales Enablement?
- The Oracle Marketing Cloud - Sales Enablement Best Practices.
Some examples of the additional information that can be provided here, that doesn’t necessarily fit into the message being delivered in any of the other eight boxes for that might cause those other boxes to become cluttered and difficult to use effectively.
- Links to online videos about aspects of the product/service
- Links to videos about competitive or complementary products
- Links to additional downloadable background information
- Data sheets
- Price lists
- Presentations
- Links to product (demo) downloads
- An event calendar for the company that specifically relates to the product/service and the industry into which it is being sold
- Links to required reading (white papers, articles, e-books etc) that a salesperson can use to gain a further understanding and context about a product’s/service’s place in its market
- Product images
- Sales letter templates
- Links to internal support resources
- Email links to support team members/leaders
- Live chat link for quick problem solving
- Live link to service status information
- Link to user support page showing open / latest support tickets
- Links to current marketing materials
- Brochures
- Logos
- Brand guidelines
- Invitations to events
- Product promotion codes
- Corporate events