Competitors

Sales Enablement Cards


This card lists key competitors with their strong points and drawbacks.




Battle Cards

The main competition for the service is the classic set of 9 battle cards. These are typically two sides of A4/Letter paper, compiled and issued by the Marketing department.

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Sales Force Automation & Customer Relationship Management (CRM)

Not really a competitor — our service would complement application like Salesforce, which designed for automation sales-focused business tasks, not for sales education, engagement and enablement:

  • inventory control
  • sales processing
  • customer interactions
  • contacts
  • schedules
  • tracking sales forecasts and performance

 

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Channel Relationship Management

Channel Relationship Management tools (Example - Relayware)

  • Specifically designed to manage external sales channels
  • It’s a product, not a service, so its use carries a substantial management overhead
  • Highly monthly per-user cost makes it expensive to deploy, especially on a large scale

 

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Sales Force Automation & CRM

  • Requires professional services and customisation to be suitable for an individual company.
  • Relatively expensive to implement on a per user basis.
  • Our service is highly focused - quick, effective delivery of information that helps to close sales.
  • Our service is inexpensive if calculated on a per user basis. It’s a product, not a service, so its use carries a substantial management overhead.
  • We do the work that a client would need to do in-house, using additional tools to supplement those provided within Salesforce with Sales Force Automation tools, Information has to be fetched (pull), whereas we push information out to users.
  • We’re focused on performing a very specific task, while Sales Force Automation tools are designed to manage many aspects of a company’s sales operation

Channel Relationship Management

  • Our service is highly focused - quick, effective delivery of information that helps to close sales



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