Market Conditions
Sales Enablement Cards
This card gives an overview of the current market. It makes sure that sales teams, channel sales partners (resellers and distributors) and business partners remain “on-message” with consistent and accurate information is a significant challenge. These are some of the key areas of information that can be prepared in this area:
Market Size
Analysis of the value of the market, globally or by areas that the company trade.
More detailMarket Demand
What is the demand for the product.
More detailProduct Penetration
We report on the product's penetration into the relevant markets.
More detailThe tools companies use for sales enablement, engagement and education — ‘crib sheets’, ‘competitive battle cards’ or ‘kill sheets’, sales letter templates and simple quoting systems — are all key to maintaining a competitive advantage.
Creating these tools and especially keeping them current requires considerable effort and takes up valuable time.
Typically, Product (or Service) Management and Marketing are under constant pressure from Sales to keep the sales tools current. In reality, there is only enough time to refresh these documents periodically, to coincide with a major event or a product / service refresh.
Factors that affect market conditions:
• Competitors release new products;
• New industry standards emerge;
• Economic, political and financial conditions change.
All of these changes have to be reflected in the cards if they’re to remain fresh, useful and effective and help salespeople to close business.
Market growth
Unit numbers.