Objection Management

Sales Enablement Cards


This card lists answers to common objections raised by customers.




Doesn’t it take a long time to initially produce the cards?

A. To research and create the e-cards for a relatively sophisticated product line selling into a specialist or limited market with a small number of competitors might require one person for one week. For a bigger product line selling into a highly competitive international market, that might require a team of consultants for a month.

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How are cards kept up-to-date?

A. We stay in touch with your in-house teams to make sure the cards always contain the latest, most accurate information. Whenever something changes or something new is added to your product or service line-up, we push an update notification out to users.

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What do the cards look like?

A. Our colour-codedl, lightweight dashboard design mixes graphics, lists and text blocks for maximum accessibility and ease-of-use. E-cards are designed to format correctly on the device being used to view them.

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How is the information on the e-cards kept secure?

A. E-cards can only be accessed by authorised users who are required to log into the system to download the app or access the site. Cards cannot be downloaded from the app or the site and access to cards can only be shared with other authorised users.

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How are cards kept up-to-date?

A. We stay in touch with your in-house teams to make sure the cards always contain the latest, most accurate information. Whenever something changes or something new is added to your product or service line-up, we push an update notification out to users.

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How much does the service cost?

A. The initial consultancy fee depends on the scope of the project and is proportional to the size and sophistication of your product or service line-up and the competitiveness of the market. Once the -e-cards have been created we charge a modest monthly fee for hosting, management and use of the publishing platform. The charge for maintaining your e-cards on an ongoing basis is based on scale and the number of people required to provide the required level of service.

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